- Does
- Contractor vetting, remodeling and ADU guidance, digital marketing, SEO, web and tool building
- Since
- 2019
- Based in
- Los Angeles, California
- Studied
- B.S. Business Administration, marketing. Cal Poly San Luis Obispo
I work both sides of a remodel.
Since 2019 my team at GreatBuildz has evaluated more than 20,000 California contractors and let fewer than 5% into our network. We have helped more than 2,000 homeowners hire one.
I grew up around construction. My grandfather was an electrical contractor and I worked alongside him as a kid. I studied marketing at Cal Poly, managed customer experience accounts at Oracle, then spent two years as a leadership consultant. In 2019 I co-founded GreatBuildz with Paul Dashevsky to fix the part of remodeling that goes wrong most often, which is who you hire. In 2023 I became co-CEO of Maxable, which helps homeowners plan and build ADUs.
The other half of my job is marketing. I built both companies' websites and many of the systems behind them, and I run their SEO, content, Google and Meta ads and YouTube myself. I've also written more than 300 articles for GreatBuildz, Maxable and other outlets. So I know the industry from the homeowner's side of the table and from the contractor's.
The short version of the career
Work
- GreatBuildz, co-founder and co-CEO2019 to now
- Maxable, co-CEO2023 to now
- BidCompare AI, creator2025
- The LA Realtor Podcast, producer2022 to 2023
- Alpha Epsilon Pi, leadership consultant2016 to 2018
- Oracle, account manager2015 to 2016
Ask me about
- How to vet and hire a contractor
- Reading and comparing contractor bids
- What remodels and ADUs cost in California
- Contractor scams after storms and fires
- SEO and local marketing for contractors
- Staying visible as search moves to AI
Great contractors are hard to find. They shouldn't be.
A homeowner can't tell a careful contractor from a careless one by reading a bid or a website. And the best builders I know are often the worst at marketing themselves.
So the cheapest bid and the loudest ad win more often than they should. My work comes at that problem from both ends: checking contractors on behalf of homeowners, and helping the good ones get seen.
For homeowners
I help people find a contractor they can trust.
- I set the barI helped build the screening every GreatBuildz contractor has to pass, and I still take calls from homeowners myself.
- I write the guidesI've written more than 300 articles on costs, hiring and what to ask before you sign.
- I built the bid checkerBidCompare AI is a free tool I made that lines up contractor bids and shows what each one leaves out.
- I teach ADUsAt Maxable we help homeowners research an ADU, plan it and find the architect, lender and builder. I host our webinars, which are on YouTube.
For contractors
I help great contractors get found by the homeowners they want.
- 5,000+
- homeowner leads through websites I built and run
- $25M+
- in completed jobs for contractors in our network
- 300+
- articles written for GreatBuildz, Maxable and others
- I know how homeowners chooseWe've matched more than 2,000 homeowners with contractors. I've seen what makes them pick one company and pass on another.
- I know what the best do differentlyI've been part of evaluating more than 20,000 contractors. Fewer than 5% made our network, and I know what set them apart.
- I do the work myselfSEO, websites, Google and Meta ads, content. I've done each one by hand for two companies of my own.
- I build the systems tooCRM, intake and lead follow-up. A lead nobody answers is wasted, so I build that part as well.
- I keep you visible as search changesHomeowners find contractors through Google, Maps, reviews and now AI assistants. I work across all of them so you show up wherever they look.
Contractors have asked me for years to run their marketing directly. If that's you, send me a note.
What I've told reporters
The Los Angeles Times, LAist, the Los Angeles Business Journal, WTOP News and Spectrum News 1 have quoted me on contractors, bids and ADUs.
“Meeting with contractors is sort of like speed dating.”
“Even the best of the best contractors would benefit from some oversight.”
“Homeowners aren't just spending more – they're experiencing more regret.”
“They want to keep grandma close and they want to reduce expenses.”
“It's significantly more affordable than buying a new home.”
The record
Every name here is a piece that quotes me, interviews me or carries my byline, and each links to the original. Coverage of the companies is on the GreatBuildz press page.
- Los Angeles Times2024
- Los Angeles Business Journal2023
- LAist2024
- FOX 5 San Diego2025
- Domino2018
- Spectrum News 12020
- WTOP News2025
- News10NBC Rochester2026
- WDBJ72026
- AM 970, Eye on Real Estate2026
- RISMedia2025
- Authority Magazine2020
- Money Matters TV2025
- Sharkpreneur2026
- Pennsylvania Realtors2025
- CCR Magazine2025
- Real Estate Investor2026
- The Luxe List2024
- Marriage.com2019
- NY Real Estate Law Blog2026
- Valiant CEO2025
- The Hollywood Times2025
- Ventura Blvd2020
- GeekEstate2019
- SoCal Tech2019
- ADU University2023
- Strap On Your Boots2021
- Tiny House Lifestyle2021
- Spaces Podcast2023
- Maxable webinars
- GreatBuildz blog2026
- California Gazette2026
Where the work happens
Away from work
Most of my free time is spent outside: rock climbing first, then backpacking, camping and hiking.
I also foster dogs through Wags and Walks, a rescue in Los Angeles. Ten have come through our home so far. One of them, a chihuahua named Ferris, never left.
Get in touch
For interviews and podcasts, send the topic and your deadline. Contractors, tell me your trade and where you work.
Or message me on LinkedIn.